Why Quality Website Content Is So Important

“Content is King” and creating content for the web has grown into a million dollar industry.  Business owners are hiring experienced content writers because they understand the value of good content and how it generates business by adding it to their overall digital marketing strategy.  Professional website design creates an aesthetically pleasing user experience, but great content lures in customers, builds relationships and gets the consumer interested in your products and services.  For the new blogger or business owner creating content is no picnic…it is hard!  Nonetheless, it is a skill you can learn, here are five tips for creating epic content.

1. Keyword Research

This is where it all starts and where you can get ideas for new articles.  Keyword research is crucial to content marketing; customers come looking for you via the search engines so you need to know precisely how they are searching for you and what words you need to target so you can be found.

2. Original Content

Copying someone else’s content is plagiarism, and while it won’t get you kicked out of school, it can still land you in a bunch of hot water.  Google can and will penalize duplicate content, not to mention the creator of the original content can sue you.  So always come up with original content on your own.

3. Good Writing

Yes, spelling and punctuation count but that is not necessarily what we are talking about here.  If you want your readers to keep reading your blog posts, then content writing needs to be compelling.  This is where you position yourself as an expert and build trust with your audience.   Take the time to answer questions they may have, write case studies or something else.  Write something that will resonate with your readers.

4. No Fluff or Filler Content

Your writing style needs to be direct, and to the point, nobody wants to read the same paragraph rephrased a dozen times.  Do not simply create content for the sake of creating content.  There is no rule saying that you have to blog a certain number of times per week. Harmful content is worse than none.

5. Put in a Call to Action

If you’re writing with the intention of converting readers into customer there is nothing wrong with that, say so.  If you want your customers to call you, email you or give their email address then put in clear direction on what action that you want them to take.

Content writing or any form of writing for that matter doesn’t come easy to everyone, that’s okay, it is a skill like any other, and with practice, you will get better.  Follow these tips to enhance your marketing skills,  help you become a better writer and start creating epic content.